Amy Oldenburg, Morgan Stanley's Head of Digital Asset Strategy, argues that the primary obstacle to Bitcoin's mainstream adoption on Wall Street is not a shortage of investable products but a lack of understanding among investors and financial advisors. While spot Bitcoin ETFs and other instruments have expanded access significantly, Oldenburg suggests that advisors remain ill-equipped to confidently discuss Bitcoin with clients, limiting real-world uptake. Her comments highlight a growing recognition among institutional players that supply-side solutions alone cannot drive adoption — demand must be cultivated through structured education. The perspective shifts focus from product development toward training and communication as the next frontier for Bitcoin's integration into traditional finance.
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