Ondo Finance has hired John Hoffman, former head of ETFs at Invesco, to lead its expansion into onchain investment portfolios and strategies. The move signals a shift in the tokenized real-world assets firm's ambitions beyond individual asset tokenization toward more complex, multi-asset onchain products. Hoffman's background in traditional ETF structuring is expected to help Ondo bridge institutional investment frameworks with blockchain-based infrastructure. The hire reflects broader industry momentum around tokenized funds, as major asset managers increasingly explore onchain distribution of financial products. Ondo has already gained traction with tokenized US Treasury products and this appointment suggests the firm is positioning itself to compete more directly with traditional fund structures in the growing real-world asset sector.
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