ORANGE JUICE, a new investment venture backed by Bitcoin advocates Jeff Booth and Lyn Alden, has closed a $40 million fundraise to build a permanent capital firm. The company plans to use the capital to acquire operating businesses while implementing a bitcoin treasury strategy, holding the cryptocurrency on its balance sheet as a core reserve asset. Its permanent capital ownership model differs from traditional private equity structures by avoiding fixed exit timelines, allowing the firm to hold acquired companies indefinitely rather than selling within a set fund period. The approach reflects growing interest among corporate and institutional players in combining bitcoin accumulation with long-term business ownership. The involvement of prominent figures like Booth and Alden lends visibility to the strategy, which mirrors a broader trend of companies adopting bitcoin treasury policies as a hedge and long-term store of value.
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