Strive, trading under the ticker ASST, is accumulating Bitcoin aggressively even as prices fall, signaling confidence in the asset amid broader market weakness. CEO Matt Cole said the company is buying Bitcoin 'hand over fist' during the downturn, framing the price decline as a buying opportunity rather than a reason to pause. The firm's treasury has now reached 19,864 BTC, positioning Strive among corporate entities adopting Bitcoin as a reserve asset. The strategy mirrors a growing trend of public companies adding Bitcoin to their balance sheets, though such positions expose firms to significant volatility tied to the cryptocurrency's price swings. Cole's remarks emphasize a long-term conviction in Bitcoin's value, suggesting Strive intends to continue purchases regardless of short-term market conditions. The disclosure offers a snapshot of how some corporate treasuries are responding to recent price declines across the digital asset market.
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