Vanguard, one of the world's largest asset managers with tens of millions of investors, has posted a job listing for a Head of Digital Assets within its Personal Wealth division. The role, advertised on July 6 with locations in Dallas, Scottsdale, Charlotte, and Malvern, tasks the incoming executive with leading digital assets strategy, developing a multi-year roadmap, and overseeing enterprise execution across the firm's wealth business. The move marks a notable change in tone for Vanguard, which two years earlier declined to offer spot Bitcoin exchange-traded funds to its clients, standing apart from rivals that embraced crypto products. The hire suggests the firm may be reconsidering its stance and preparing a broader approach to digital assets, potentially opening exposure to a vast retail investor base that has so far had limited access through the platform.
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